Case Study
Free Delivery To Store Provides Halfords With A Key Strategic Advantage
www.metapack.com +44 20 7843 6720 Case Study info@metapack.com www.metapack.com @metapack About Halfords • Brand established in 1902 • More than 460 retail stores throughout the UK and ROI • Head office in Worcestershire www.halfords.com Goals • Expand available delivery options • Maximise services and savings to gain competitive advantage over competitors • Improve customer experience Approach • Added ‘free delivery to store’ option • Used e