Case Study

Four Points by Sheraton

Four Points by Sheraton

For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com Four Points by Sheraton Results Objectives Background ? Recognizing that it's often the friendly gestures that are most appreciated by business travelers after a long day on the road, Starwood Hotels & Resorts ’ Four Points brand launched "Friends of Four Points" globally on July 16, 2012. ? During the launch week Four Points hosted a "worldwide wake-u

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