CUSTOMER SUCCESS STORY Fostering sales enablement success with integrated technology solutions. $8,000 7 hours 30% CPA Global is a leading software management and technology provider for Intellectual Property and patents. Sharon Summers, Director of Global Events, manages dozens of annual trade shows and conferences. Her small team supports sales enablement and reinforces CPA Global’s position as an innovative industry thought leader. Suffering in Silos At CPA Global, the marketing, sales, and events teams originally operated in silos with disparate systems. Sharon was tasked with importing leads from trade shows into Salesforce, but found the manual process took up to seven full days of her time. Leads would go cold by the time they were imported and data was incomplete or i

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