The Company Since 1867, TUI has been a leader in the Dutch and Belgian travel market, always embracing the opportunity to leave a positive effect on their customers. They try their best to ensure a good vibe is present from the beginning of a customers interaction, through to when they arrive home from their getaway. TUI has gathered a number of accolades as the best travel agency, with an influential presence both on and offline. The Case The online marketing strategy of TUI encompasses their philosophy in fostering positivity and fun, a consistent feel they attribute to all their social and affi liate marketing. TUI approached us with the aim of expanding upon their success, to approach new networks of affi liates and implement fresh and exciting opportunities. The Answer We he

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