Case Study
Forget Computers: Focusing on the business, not the technology
Forget Computers CHICAGO, ILL Focusing on the business, not the technology In the late 90s, Ben Greiner recognized a need for technical support among creative professionals in the Chicago area. His one-on-one service and technical consultation was very popular with independent artists and small creative agencies who did not have in-house technical management. Ben’s services allowed his clients to focus on being creative and to forget computers, so he named his shop just that—Forget Computers. Besides the size of his clients, their use of Mac hardware meant they didn’t have many service options. “Y ou hardly ever see articles about Mac-based managed service providers,” Ben said. So with a busy phone and a full schedule of house calls, Forget Computers met a very obvious need. But for B