Case Study – Forecast and Sales & Operations Planning (S&OP) Business Process Optimization Forecasting is both art and science and integral many business processes across an organization. The art – science interface is hard, and integrating it with Sales and operations Planning (S&OP) can be extremely challenging for a product portfolio. In this business case, an organizational restructuring had recently occurred and there was a need to develop an integrated forecast and S&OP business planning process. There was a business need to provide high quality transparent forecasts to support major corporate, brand and financial planning processes. There was also a need to align Sales & Marketing with Technical Operations to get much needed supply chain efficiencies. You’ve got to be very careful i

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