Case Study – Business Planning Business planning is critical step in successfully managing a business or operation. It is analogous to taking a journey with many participants to a destination. The journey in this case is the process and the destination a comprehensive business plan. The challenge in managing and executing a business planning process is that multiple stakeholders are involved, and they may or may not all agree on the route for the “journey” even though all know what the desired outcome or “destination” is. This case study evaluates this “journey” to help understand what can happen but more importantly give insight to what can be done to deliver a successful business plan. Success in this case is a well-defined process with stakeholder responsibilities/accountabilities clear

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