FORD MUSTANG 50TH ANNIVERSARY OVERVIEW 2015 was the 50th Anniversary Year for the venerable Mustang. It is a vehicle that has remained a customer favorite since 1965. BDA was given the responsibility of providing promotional items that would be in keeping with this milestone event. OBJECTIVE The Mustang Marketing Team at Ford was seeking a high value gift for journalists, executives and industry insiders. 02 STRATEGIC SOLUTION PowerStick suggested a portable power charger, custom designed to reflect the grill of the Mustang. In addition, PowerStick proposed the inclusion of its patented flash memory so images and videos of Mustang’s 50-year history could be stored. In support of those recommendations, PowerStick pro- duced a brochure and a product prototype for the client. While the

Join for free to read