Going on a KUGAdventure Looking to refresh the Kuga SUV, Ford wanted to reach the media in a state of the art, interactive VR experience. Acting as a welcome hub for the press, the KUGAdventure truck travelled across Europe to the heat of Southern Greece to the snowy roads of Northern Norway. Ford KUGA RoadshowThe Result 26% increase in European sales the following year 26% increase in European sales the following year Over 400 bloggers and journalists on-board at 13 dierent locations Over 400 bloggers and journalists on-board at 13 dierent locationsOur Challenger Truck Modern and spacious, the Challenger exhibition trailers make a real impact. The gullwing and pod design provides plenty of space to create complex and immersive built-in exhibitions, while the open-style glass entrance a

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