Making a Big Impact (in the safest possible way) When it comes to car safety, it isn’t always the good stories that get the headlines. Ford wanted a way to talk about their amazing technological advances and how their care and investment is making the world a safer place for drivers. In particular, they wanted to bring the story to life for non-automotive journalists. Ford Focus RoadshowThe Result We tted two roadshow trucks with kiosks, screens and a unique exhibition hub. We also created a live outdoor test centre, so the media could see and experience the safety features for themselves.The twin truck experience engaged over 1,500 European journalists in The twin truck experience engaged over 1,500 European journalists in 12 weeks 12 weeks Our Voyager Truck Big, versatile and opened up

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