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Forbes 2000 beverage major sees marketing spend optimized 5 percent through process redesign and analytics

Forbes 2000 beverage major sees marketing spend optimized 5 percent through process redesign and analytics

Genpact
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PROCESS • ANALYTICS • TECHNOLOGY Forbes 2000 beverage major sees marketing spend optimized 5 percent through process redesign and analytics GENERATING CONSUMER GOODS IMPACT Case Study Client Industry Business need addressed Genpact solution Business impact A Forbes 2000 beverage company Consumer goods Better understanding of consumer preferences to design right sales and advertising strategy Designed a robust forecasting model based on

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