Case Study
Food for Poor Customer Story
Customer Story Saving Lives, T ransforming Communities, R enewing HopeMeet Food For The Poor Florida-based Christian charity providing food, other basics, and opportunities for long-term development to impoverished families and communities in 1 7 Caribbean and L atin American countries. Meltwater? s influencer database, media monitoring, and reporting help FFP generate support. K eeping Up with a Rapidly Evolving L andscape T oday? s changing media landscape is proving tricky for large relief organizations tasked with moving quickly. FFP was struggling to identify journalists knowledgeable about their issues, including malnutrition, housing and unsafe drinking water, and access to medical care. Measuring the pick-up and reach of their news releases by country was difficult, as