Month 1 Month 6 Month 24 Focusing on referral to help more customers find their perfect pair of glasses Glasses Direct have been leading the way in making glasses more affordable by selling them direct for over 10 years. Offering exceptional value, quality products and a free home trial service, they have built up a happy and loyal customer base. With such satisfied customers, Glasses Direct realised that the referral marketing channel represented a great opportunity for them to help boost their customer acquisition. The challenge however was how they could do this without having extensive experience in the referral channel, and how it could be done without needing development resource that was scarce at the time. Glasses Direct decided to look for a company that would provide th

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