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Focusing Mazda's CRM Capabilities Across Europe

Focusing Mazda's CRM Capabilities Across Europe

Capgemini
Pages 2 Pages

in collaboration with Focusing Mazda’s CRM Capabilities Across Europe Capgemini implements new Siebel system at Mazda Motor Europe for improved CRM capabilities in a consistent and uniform way Michael Vasseur, CRM Manager, Mazda Motor Europe The Situation Mazda Motor Europe has grown rapidly over the past few years due in large part to its ambitious product development plan, which launched a new generation of cars. The company views Customer Rela

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CRM (Customer Relationship Management)

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