Hellmann Worldwide Logistics partnered with Capgemini Invent to modernize its customer relationship management (CRM) system to support its 10-year growth strategy. After evaluating various platforms, Capgemini recommended Dynamics 365 Sales and Dynamics 365 Marketing, which was successfully piloted and is being rolled out to over 1,000 users. The new CRM system includes features like automated lead scoring, LinkedIn Sales Navigator integration, and mobile meeting reporting, helping streamline sales and marketing processes. Benefits include a 20% forecasted increase in lead generation and conversion, a 10% reduction in customer churn, and improved CRM accessibility for sales teams.

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