Case Study
FMCG -Price Dynamics
allowing not only for understanding sales retrospectively, but also to plan for the future. Typically, when planning for such scenarios, managers are forced to answer more complex problems than the traditional sales forecast: ? What are the key reasons for inflationary pressures on revenues, costs and profitability? ? How are the levels of cost inflation that I pass on to my different customer segments affecting overall sales? Can I contr