? What are the greatest contributors to my Revenue line, and how has that been changing over time (by segment, re- gion, channel, payment method etc.)? ? Where does my greatest opportunity lie, in terms of both current revenue potential and gaps for new products? ? How do my customer segments really behave and what drives this behaviour (unpacking effective rates, MoU ’s, ARPU ’s)? ? How do the channels influence my sales? ? What is the t

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