Fluidra, a global leader in the pool and wellness industry, partnered with Capgemini to revamp its website architecture across its markets. Facing challenges of diverging processes as the company expanded, Fluidra aimed to standardize its digital presence by implementing Adobe Experience Manager (AEM) on AWS infrastructure. This solution provided a common website framework while allowing individual brands to maintain unique designs. Key benefits included improved efficiency for marketing and IT teams, enhanced user experience, and better brand perception. The collaboration enabled faster website launches and centralized control over brand identity and customer interactions online.

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