Key Takeaways: Age Targeting Taps Into Crucial Healthcare Audience Pandora has always had a strong foothold with young demographics, but the service also reaches a large 40+ audience. For healthcare advertisers, this is an important segment to nd and engage – and Pandora has proven it can make that happen. The Power of Mobile on Pandora Memorial Healthcare System's targeted demographic is a very mobile audience. With 80% of total listening hours occurring on mobile and other connected devices, Pandora is an eective medium for reaching busy, on-the-go consumers. A 500% increase in mobile trac is no joke. Mobile on Pandora works. Strong Call-to-Action A powerful combination of audio and display advertising delivers a compelling message to listeners, while also encouraging them to ta

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