CASE STUDY - First Source Logistics John Keene launched First Source Logistics in 2012 because he saw an opportunity. “Many logistics firms focus so much on sucking up market share that they’re not offering a service to their customers anymore,” said John, who knows from experience. He had worked for one of the world’s largest 3PLs. So what does John’s company do for customers that other providers do not? “We call them back,” John replied. Communication with customers is paramount at First Source Logistics located in Brooklet, Ga., just northwest of Savannah. The company specializes in truckload brokerage “from the smallest mom and pop to the Fortune 100,” John said. “We call the customer and tell them when a shipment is picked up. We call them and tell them when a shipment is delivered,”

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