FIRING ON ALL 4 CYLINDERS FIRING ON ALL 4 CYLIND DELIVERING WORLD CLASS DIGIT AL EXPERIENCES A T CHANNEL 4Firing on All 4 Cylinders: Delivering world class digital experiences 2 OVERVIEW The UK’s Channel 4 has been a beacon of innovation, experimentation and creativity since its launch in 1982. With a strong belief in the power of digital and a significant share of the prized 16-34-year-old audience, the broadcaster plans to stay that way. But in a rapidly-evolving market shaken by digital disruptors and characterised by regular introductions of new products, features and services, how does Channel 4 stay ahead of the curve? Together, Channel 4 and Accenture set up a Digital Delivery Service (DDS) to consolidate digital delivery for 4’s flagship digital video product, All 4, a

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