FinancialForce.com helps customers run more efficiently with a full suite of solutions for ERP, financial management, supply chain management, quote to cash, and more. The company’s high standard for speed and performance applies to their cloud solutions and to their own internal pace as an organization. As such, it’s imperative to respond quickly to individual customer feedback and to analyze input from a strategic level as well. When they first began surveying customers, they used a standalone system that did not integrate with Salesforce and required a lot of manual steps even to run a simple survey. They had to export the survey contacts from Salesforce, manipulate the data in a spreadsheet, and then upload the list to the application for deployment. Plus, the application

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