Case Study

Cree Uses Enablement to Turn Sales Reps Into Subject Matter Experts

Cree Uses Enablement to Turn Sales Reps Into Subject Matter Experts

6200 Stoneridge Mall Road, Pleasanton, CA 94588 I www.calliduscloud.com I 1 866 812 5244 I © 2014 CallidusCloud – Proprietary & Confi dential Cree, Inc. (Nasdaq: CREE) is a market-leading innovator of lighting- class LEDs, LED lighting, and semiconductor solutions for wireless and power applications. With more than 25 years of innovation, Cree leads the LED lighting revolution, aiming to make energy wasting traditional lighting obsolete. Headquartered in Durham, North Carolina, Cree has revenues of over $1.65 billion and operates in 12 worldwide locations. The Challenge Cree operates in an industry undergoing a paradigm shift – moving 100 year old traditional lighting to LED lighting that off ers tremendous energy and maintenance savings. The market dynamics involve ind

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