Financial Institution Predicts Customer Profitability with Data-Driven Insights
Financial Institution Predicts Customer Profitability with Data-Driven Insights
4 Pages. Introduction While many marketing decisions are based on gut instinct or a research segment of just a few, big data technologies open up new possibilities of making strategic marketing plans based on months or years of real customer behavior. Marketers begin with a goal be it increase market share, better target marketing programs or increase the lifetime
