Minster Cleaning Background The secret to being the data supplier of choice is to consistently outperform the competition. Marketscan's ability to do just that was put to the test by longstanding client Minster Cleaning Services, the office and commercial cleaning business with a network of franchised branches across the UK. Minster conducted an extensive and robust analysis of leading data providers in the UK. The results showed Marketscan to be head and shoulders above the competition. Objectives Marketscan has been working with Minster Cleaning Services and its franchisees for many years. The collaboration has produced significant results, in particular with the targeting of key vertical sectors. However, in 2013, as part of a company-wide review, Minster decided to find out if Market

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