EHW were instructed by HR Owen to undertake the project management, design and contract administration of their new Ferrari ‘Atelier’ in London. The interior fi t out is in compliance with Ferrari’s new worldwide corporate identity for new car showrooms and was adapted to fi t the unusual space, formerly a small cinema. The project took just fi ve months from inception to completion and was offi cially opened in June 2011 by Felipe Massa, Ferrari F1 Driver. The practice was subsequently commissioned as architects for the £1.4m refurbishment of the existing Ferrari showroom in South Kensington and have since undertaken the update to the Ferrari corporate identity to both showrooms. Client HR Owen Sports Cars Ltd Location The Berkeley Hotel, Knightsbridge Project Ferrari Atelier

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