“Workfront solves for the full scope of project management needs. It’s so adaptable that any business group can easily customize and use it.” ?Jenna Shiba Sr. Marketing Operations Manager, Fender THE CHALLENGE: Established in 1946, Fender is one of the world’s leading musical instrument manufacturers, marketers, and distributors. The opening of a new facility provided the marketing operations team with a unique opportunity to automate and standardize traditionally informal processes. Fender now centralizes marketing project management, review and approval processes, and asset management in Workfront, reducing time spent in meetings and eliminating daily busywork, while significantly improving project visibility. Manufacturing INDUSTRY fender.com WEBSITE Scottsdale, AZ LOCATION S

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