Case Study

Fender Strikes a Chord with Marketers, Automating Project, Approval, and Asset Management with Workfront

Fender Strikes a Chord with Marketers, Automating Project, Approval, and Asset Management with Workfront

Pages 6 Pages

building8 Fender Musical Instruments Corporation factory2 Manufacturing network www.fender.com map2 Scottsdale, Arizona At a Glance Challenges • Inefficient project tracking • Poor collaboration • Lost assets Benefits • 2-hour per day time savings • 30–40% less time spent in meetings for 6 creative team members • Complete project visibility, improving productivity and accountability • Faster decisions and less rework • Creative asset control and on-demand delivery 1 CASE STUDY Fender Strikes a Chord with Marketers, Automating Project, Approval, and Asset Management with Workfront Employees save time with comprehensive Workfront Work Management solution, combining project management, digital proofing, and digital asset management capabilities. Some companies are pione

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