Case Study

FEIG ELECTRONICS - Creating an American Brand

FEIG ELECTRONICS - Creating an American Brand

Step 2: Develop a Unique Website Since FEIG ELECTRONICS operates as a subsidiary of their German-based parent company, they don’t have access to change their official website. To work around this, FEIG authorized Forward Vision to launch RFIDReaderNews.com, a new customer-focused website to provide support resources RFID Readers and to share success stories and tips - all with the objective to generate more sales leads. The Forward Vision team worked quickly to add approximately fifty pages of new content including content for new products, useful solutions and applications, and business case ROI examples that help to create a mobile friendly, intuitive and comprehensive website. Web traffic shot up and reached over 31,000 visitors a year with an amazing 80% yearly growth. FOR

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