FORWA RD V ISION M A RK E TING MSM Solutions - Lights! Camera! Promotion! How to Generate New Leads Through Video Marketing The Challenge Promoting a New Software Solution For the first time, MSM Solutions launched their own software solution called Portal TrackTM, which could capture, track and manage data from a variety of RFID encoders, RFID Readers, printers and mobile terminals. Despite the obvious benefits of the software, MSM Solutions struggled to find a way to demonstrate the potential to their prospects. Plus, MSM Solutions wanted to expand their reach outside of the Mid-South U.S. and market their new software globally. To accomplish both goals, they contacted Forward Vision Marketing. The Solution Use Video Marketing to Reach the Retail Industry To create a campaig

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