Market Research Background: An international product development company frequently launched new products at a major trade show. This trade show is an important venue in the industry as nearly all of the decision makers for the North American market— and many international markets—attend the show to see new products, make purchasing decisions on currently available products and preview products in development for future purchase decisions. Feedback and insight from attendees is in high demand at this trade show so the company could: better forecast upcoming sales by different product lines for the next year get feedback on products in development so changes could be made prior to their launch learn about their customers’ opinions of products offered by competitors Gathering this informatio

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