Attendee Satisfaction Strategic Intent: To understand and evaluate attendee perceptions and satisfaction of large medical education meeting Client Profile/Situation: Healthcare non-profit organization representing over 8,500 healthcare professionals The organization supports its members through education, research, advocacy and practice support. Largest revenue stream for the organization is the annual medical educational meeting necessary for members to receive continuing medical education credit Organization was spending hundreds of thousands of dollars on the live meeting with no data proving return on investment of value-add programs Wholesale market research to understand attendee motivations, perceptions and satisfaction had never been performed Key Issues and Barriers: Anecdotal evi

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