Faster, “Greener,” Smarter Bottle Labeling Axon SLX shrink sleeve applicator exceeds speed expectations for ultra-thin film with latest Rockwell Automation control platform In the food and beverage industry, shelf appeal can make or break a product launch. And in a marketplace where choices are seemingly endless, attracting consumer attention is an uphill battle. For beverages, unique bottle silhouettes and compelling label designs often play equal parts in establishing market presence. At the same time, minimizing packaging materials – and optimizing manufacturing e!ciency – are always important considerations. “Unlike glue-applied labels, full-sleeve shrink labels allow manufacturers to take advantage of the entire landscape of the bottle for marketing purposes,” said Chris Thomas, direc

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