WORKING FASTER, MARKETING SMARTER increase in total installs increase in gross profit for that title In the first 3 months after adding AppsFlyer to Coin Dozer for iOS 2.3X OVER 40% BACKGROUND Based in Dallas, TX, Game Circus (www.gamecircus.com) was founded in 2010. Soon after, they produced Coin Dozer, a smash hit with over 100 million downloads to date. Game Circus has since expanded in size, both in terms of headcount and mobile video game offerings. They now manage and market a portfolio of games, scaling to over 250 million downloads worldwide. Game Circus continues to focus their efforts on bringing delightful games to the casual mobile video game market. CHALLENGES Marketing is both an art and a science. Their marketing team was pumping out beautiful ads. However, without

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