Case Study
Faster, Better, Cheaper – Growing The Market For Behavioural Consumer Research
www.questback.com CASE STUDY: DECISION TECHNOLOGY DECISION TECHNOLOGY Faster, better, cheaper – growing the market for behavioural consumer researchDECISION TECHNOLOGY DECISION TECHNOLOGYaster, better, cheaper – growing the market for behavioural consumer research SITUATION Decision Technology (Dectech) is an innovative research consultancy that specialises in helping businesses and policymakers understand and manage customer decision-mak