THE CHALLENGE LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular ecommerce stores in Indonesia on one platform and within one App. Aiming to become the preferred fashion app among female shopping enthusiasts, LYKE partnered with InMobi to acquire high quality users across Indonesia. THE SOLUTION With extensive experience in delivering large scale UA campaigns for online marketplace apps, InMobi developed a sophisticated user acquisition strategy to promote L YKE’s exciting mobile store proposition using experiential native and scrollable ad units and InMobi’s first-party data retail personas. RESULTS Fashion & beauty marketplace app, L YKE, partners with InMobi

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