Fare Policy Insight Improves Transit Connections in LA Analyzing the effects of fare changes to ridership. LACMTA, the principal public transportation operating agency, as well as the regional transportation planning agency, for the County of Los Angeles, faced falling ridership and concerns over affordability and accessibility of its service. LACMTA wanted to explore options for increasing ridership, improving the customer experience, and better serving low-income and disadvantaged customers. First, LTK conducted a peer agency review, including special analyses of business based universal pass programs (EcoPass) and low-income fare programs. Then, LTK conducted a detailed analysis of the 2014 fare change, including estimating the elasticity of ridership with respect to fares, and updated

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