Seamless Transit Payment Across the Greater Detroit Area One way to pay for transit across Southeastern Michigan. Transit providers in the greater Detroit area have been long challenged with declining subsidies, service reductions, and declining ridership. DTC conducted a fare integration study for the newly-formed Regional Transit Authority of Southeastern Michigan (RTA), so the region could best design a regional fare system providing seamless travel across all transit providers with the emphasis on the elimination of tokens, unification of fare media, and a reduction in the use of cash. LTK designed a high level technology plan, a comprehensive implementation schedule and evaluation criteria for a new fare collection system that included customer benefits, usability, installation costs,

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