Factual Targeting Provides Travel Client With a 45% Performance Lift Challenge The Tourism Board of the Northern Territory in Australia wants to create additional awareness for their billboard branding campaign in parts of Australia. In order to measure the impact of location-based targeting, they partnered with Zenith to look at the di?erence between users who had been exposed to an OOH proximity campaign versus a control group. Solution Zenith recommended Factual’s Geopulse Proximity on The Trade Desk to serve relevant targeted ads near their billboards across the country. This way, theycould capitalize on users that want to learn more information after seeing the billboards. Results Better Performance for Mobile Segments In terms of CTR, segments with Factual targeting showed more engag

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