Factual Closes the Measurement Loop for Major Department Store Challenge Amid the buzz of a busy holiday shopping season, a major department store wanted to leverage a mobile campaign to increase foot-tra?c to their Cosmetics & Fragrances departments. Solution The department store built an innovative strategy across both mobile and tablet, including Geopulse Audience mobile segments, paired with Factual’s Geopulse Measurement solution. Powered by measurement partner DoubleClick Campaign Manager, Geopulse Measurement provided a neutral assessment of foot tra?c across the entire campaign. Results HOLISTIC MEASUREMENT The department store was able to measure in-store visits across the entire campaign, allowing for a deeper understanding of campaign performance across both mobile and tablet. R

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