Primark Case study The Client Primark is the leading high street retailer of afordable fashion. The chain has more than 256 stores across the UK and Europe and has enjoyed a period of growth which saw it open 19 new stores in 2011. One of those was its long-awaited new lagship Scottish store in a prime location on Princes Street, Edinburgh, the country’ s most famous shopping street. Brief With the opening of the Princes Street store so highly a

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