Facebook Ads for Childcare - A Marketing 360® Case Study This childcare service increased conversions by running Social Targeting Ads® (STA) on the Facebook Ads platform. Many people running childcare services ask us directly: Do Facebook Ads actually help you get leads from prospective families? The answer, when the ad campaigns are run effectively, is yes. Here is the conversion graph from one of our child care marketing clients. The purple area is STA traffic coming from Facebook Ads: The white line is the actual website conversions. Not hard to see how Facebook Ads traffic is contributing to their conversion numbers. Since they began running STA, their conversions have dramatically increased:The jump in conversions here is really significant because they had a particularly good reason

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