Solar Facebook Ads - Ad Examples from Marketing 360® What types of ads are most effective on Facebook for solar companies? Here are some tips and examples. Solar Facebook ads work best when: 1. They focus on saving on electric bills rather than saving the environment. 2. The design includes a human element. 3. There is a clear call to action that captures the lead’s contact info. There is a lot of altruism when it comes to solar and other green energy initiatives. Deservedly so; solar energy is worthwhile cause that can make the world a better place. We all want to be smart about energy and keep the planet green and healthy. The strange thing is that even though this sentiment is strong, it makes poor advertising copy. Ads like this are common: The “green” message seems obvious for solar,

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