Sq1 Uses DialogTech and Kenshoo to Increase Phone Leads DialogTech’s Integration with Kenshoo Enables Sq1 to Drive More Phone Leads from Search for Less Sq1 is a leading conversion optimization agency that activates customer data through advertising technology, marketing services, and advanced analytics across all digital touch points. Sq1’s client, one of the top HVAC manufacturers in the world, wanted to drive phone leads to local AC dealers in the United States. “The client was looking to grow its overall brand presence in the U.S.,” said Shaun Parnell, Senior Director of Performance Sciences at Sq1. “The overarching goal was to expand the brand footprint by driving phone leads to local AC dealers on a per-market basis. This national advertiser was looking to supplement local marketing

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