EXTENSIVE MARKETING MIX FOR A BUSINESS CONSULTING START-UP M / +4 07 45 87 51 61 F / +4 021 313 56 85 E / office@nnc-services.com W www.nnc-services.com A / 75B Nicolae Caramfil St, 1st floor, Bucharest 1, Romania 2 CASE STUDY © 2011 NNC Services THE CLIENT: DAIO is a start-up company, offering business development and administration services. THE CHALLENEGE: In the beginning stage of its development, DAIO was facing three major challenges: achieving a level of awareness on the target market, building trust on the target market, shortening the time for closing a sale. The local market still being uneducated in the field, SMBs meet difficulties in creating a name for themselves, due to clients being forestalled by large companies. THE

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