C #ExpressYourRules:CC #ExpressYourRules Campaign Overview EXPRESS CASE STUDYC As consumers’ work and personal lives merged, their wardrobes followed suit. Consumers no longer think of their wardrobes in terms of “work’” and “casual” clothes. Not just in urban hubs and coastal cities; offices across the U.S. have become more casual. In the last year, Pinterest has seen 46M searches across 11M users for “work fashion,” with “stylish,” “trendy,” and “edgy” as the top saves for work-related fashion. But while social media is instrumental for purchase inspiration, consumers increasingly trust and rely heavily on other people’s opinions when deciding what to buy, attributing most purchase decisions to online reviews (47%), recommendations from friends (42%), and recommendations from

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