This customer case study from SugarCRM details how e2b teknologies, an ERP expert, overcame significant challenges with their previous CRM system. Initially, e2b teknologies struggled with inconsistent, inaccurate customer data and a disjointed approach that created friction between their sales and marketing teams, hindering efficient lead nurturing and overall revenue generation. Their prior CRM served as a mere data repository rather than an an actionable tool. By implementing SugarCRM’s cloud-based CRM and marketing automation solution, e2b teknologies transformed its data management. The new system established a primary data hub, providing a comprehensive 360-degree view of each customer. This enabled simplified, organized data, facilitating precise reporting and targeted marketing cam

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