Case Study
Executive Coaching to Support a Culture of Learning
Executive Coaching to Support a Culture of Learning Barilla, a family-owned Italian food company, was established in 1877 in Parma, Italy, and is now an international corporation doing business in more than 100 countries. The fourth generation of the Barilla family is as committed to producing high quality and innovative food products today as their great-great grandfather was over 140 years ago. Over the past few years, Jean-Pierre Comte, president of Barilla Americas, has battled what he calls “the perfect storm” of corporate challenges. A concentration on three things, operating by their corporate values, being attentive to customers and employees, and partnering with executive coaches from The Ken Blanchard Companies has enabled Barilla to not only survive these di cult times, but to