CONTACT BRANDLIVE yourbrandlive.com 866-532-2154 Disrupting the Healthcare Industry Sue Chen founded NOVA Medical in 1993 as a way to sell stylish medical equipment directly to retailers. As NOVA continued to grow, Chen wanted to more seamlessly communicate with her network of buyers and 70+ employees, but felt that the medical industry had yet to grasp more modern means of streamlined communication. In 2016, Chen began to use Brandlive as NOVA’s primary connection tool, utilizing video as a means to restructure the company’s communication strategy from the top down. “As a CEO, when you’re bogged down and don’t have a lot of time, you have to have a platform to be able to connect,” she said. NOVALive! Before long, Chen created “NOVALive!” to reach her audiences, made up of four d

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