John Lewis launched an impressive interactive window display at its flagship Oxford Street store and Peter Jones on Sloane Square, designed to support a state-of-the-art campaign that promotes the retailer as the place to experience the latest Smart TV technology. The ‘BEAUTIFUL – On or Off’ campaign, created by the communications agency adam&eveDDB, will entertain shoppers and commuters with a memorable augmented reality experience, audio-enabled using Feonic’s Whispering Window invisible speakers. The window displays showcase the innovation of Smart TVs, including voice and gesture control. People passing by the stores are able to use the technology first-hand, and by integrating Whispering Window technology, sound is projected through the windows so everyone can hear th

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